First tell your nearest and dearest, then your family, then your work colleagues; then the butcher, the baker the candlestick maker; open the door to tell Jehovah's Witnesses.
I've been doing just that. Though I decided not to disturb the thoughts of a woman this morning, who was gazing out across the marshes from the Aldeburgh Road across to the abandoned railway. But she spoke first:
'Yes, I'm sure it is a borderline spectacular view,' she said. 'But when, as I do, you live in real Fen country, then here you gaze and gaze and quite crave a cathedral.'