'In it for the Game not the Money,' says genius entrepreneur Gary Vee. We try. I try. I do. But how to translate his use of social media for his conglomeracy into my little corner of clown niche? The Bottom Line? I see posting on here, YouTube, Facebook, Pinterest, Quora, LinkedIn, Instagram, etc, as the modern equivalent of - FOR FREE - putting up posters for my shows. As I did back in the day around Aldeburgh. In the doctors surgery. In the pub and the charity shop. The church porch only if my show's material was swear-free. And why wouldn't you, says Gary Vee. Whose game I play. I do. I try. Just that - the video kvetch - there's always someone with that bigger game. Not a surprise in my case, given that clown niche, my age, that I don't sing anything composed later than 1937 or dance anything post-Nutcracker. But still, let's put the trainers on - £12.99 - and get out ...