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Packaging Transforming Content



I thought I'd found a new café.  In this new English market town I've moved to.  The café is above the street.  Like the one in The Pursuit of Love where Aunt Sadie takes Matt to question him about Jassy running away.  It's whitewashed, bright, with thick wool carpet. (I reached down from my chair to stroke it.)  

I sat at a window overlooking the charity shops, hairdressers and other cafes, listening in on elderly women's coffee chat.  'With global warming, you’ll soon not be able to talk about casting ne’er a clout'. ...  'When the care home over the heath wasn't doing very well, my sister would check herself in there while my brother-in-law cooled off after an argument. He told her it'd serve her right if during one of these all laid on luxury sulks she popped her clogs'.  ...  'You know my gas man has type-two diabetes?  He can also read electricity meters'.

My hot chocolate, which came in a cup a saucer, accompanied by three toasted marshmallows on a glass Bon Bon, was rich and nutty, with a star dusting of cocoa powder.  I wondered what brand the café used?


I climbed up to the cafe again last week, this time for take-away.  There was a much younger crowd in, failing to control their elbows as they ate huge, shiny, cocktail stick staked burgers.  There was no chat for me to overhear.  

I watched as the server grabbed the frothing jug, roux whisk and long handled spoon.  She reached behind the coffee machine. 

And did she bring out a By Royal Appointment gilt and turquoise tin?

No.  It was a shrieking purple tub of Cadbury's Drinking Chocolate. 


See, if I hadn't seen that, I'd still be going in there.  



#contentoverpackaging #marketing #brand #branddesign 


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