Never buy branded, always buy mid-range, buy in bulk.
NB: don't apply the above rules to coffee, mascara or toilet paper.
Be fully au fait with a coupon - received as a reward for doing consumer surveys, cut out of in-store magazines, found in-store on products/on promotional displays/on the floor. Keep coupons clipped to a wall-calendar so they won't go out of date, use them shrewdly in as many different shops as need be, with no nonsense about loyalty.
Get your fruit and veg from a market at the end of Saturday trading when the stallholders are likely to sell at a knockdown price for a quick sale.
Ask your butcher to talk you through the cheapest cuts of meat. The ones that require the longest cooking time. Oleaginous slimy oozings will make their way to the top of the pot. Skim this off, freeze it and use it.
In the supermarket, go first to the shelves displaying items that are either about to go past their display-by date. Or that have been fished from where they've fallen behind shelving units.
Go up and down all the other the aisles squinting - all the better to see any Less Than Half Price stickers, my dear. The rule is to try never to buy anything that isn't on offer.
Never impulse buy. It's like comfort eating. You don't need to consume whatever it is, you're just being needy. Recognise this. Distract yourself.
Make a list before you shop and stick to it. According to my most stylish mate, Jack, this is as doable for your wardrobe as it is for your store cupboard. Jack talks about essentials that need to be sourced with a bit of nowse from season to season - by which he means online with an occasional advance-booked trip to Barcelona. When I mention factory outlets, T.K. Max or Primark, Jack smiles benignly and pretends not to know what I'm talking about. Or he will say that the cut of a classic winter coat doesn't need to be rejigged so arbitrarily.
Tomorrow I'll give ways to counteract a shop's techniques for luring you into making that forbidden impulse buy.
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